ALPHA KAPPA ALPHA SORORITY, INC. - MU OMEGA CHAPTER
72ND ANNUAL DEBUTANTE BALL

More Than a Moment

The 72nd Annual Debutante Ball event theme was More Than a Moment: A Legacy of Excellence. As the chairman of the souvenir book committee, I developed an identity system that included a primary logo, a monogram and a custom pattern based on the floor tile pattern in the lobby of the hotel that hosted the event. I also applied the system to the design of the souvenir book to bring visual consistency to the experience for participants and parents.