COVERED CALIFORNIA SMALL BUSINESS REFRESH

New Look, Same Care

Tasked to develop a CCSB-specific design aesthetic that differentiates small business marketing from Individual & Family Plan (IFP) marketing communications, while adhering to the broader Covered California brand standards. The design exploration included guidance on visual look and tone; along with application principles that clearly signal CCSB without creating a standalone sub-brand, and stay within existing Covered California brand guidelines.