KANSAS CITY FRIENDS OF ALVIN AILEY REBRAND

A Fresh Mark for Ailey’s Second Home

For its 40th anniversary, Kansas City Friends of Alvin Ailey (KCFAA)—the only second home of New York’s Alvin Ailey American Dance Theater and Ailey II —needed an identity evolution that honored its history while signaling its next chapter. I led the organization’s first successful logo redesign, preserving the original mark’s red color and figural element while introducing a more vibrant palette incorporating teal and bright yellow. The result felt both rooted and forward-looking, earning enthusiastic client support and unanimous approval from the board of directors.