AHOLD HALLOWEEN

A Modern Twist on a Classic Treat Brings Big Basket Potential

To make Halloween shopping more engaging—and grow basket size across Ahold’s Stop & Shop, Giant, and Martin’s stores—we turned a classic fall favorite into a party-ready experience. Partnering with Kraft and Kellogg’s brands, we created a Halloween Candy Apple Bar that brought together festive recipes, cross-brand merchandising, and an easy solution for seasonal gatherings. The integrated campaign drove engagement and sales while earning recognition as an Effie Finalist.