SHAKE UP YOUR SUMMER WITH HERSHEY’S

Shake Up Summer—and Syrup Sales

With s’mores long synonymous with Hershey’s in the summer, we set out to show consumers there was more to the brand—and drive syrup sales along the way. Inspired by the growing freak-shake trend, we partnered with Hershey’s Kitchens, Breyers Ice Cream, and Black Tap Craft Burgers & Beer to create five indulgent milkshake recipes featuring Hershey’s Syrup and toppings. The collaboration turned a cultural food trend into a craveable summer platform, increasing syrup sales by $1 million and key merchandising unit sales by 22.7% year over year.